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Sometimes, you just have to persevere as Rambo was trained to win through attrition.  That means keep showing up, keep grinding, don’t quit and outlast your desire for comfort.  Life’s going to be hard. Things will take longer than you expected. They’ll cost more—emotionally, physically, financially. Obstacles will come out of nowhere. Do it anyway. Too often, we assume the road should be easier than it is. And when it’s not, we get discouraged. But what if we flipped that mindset? What if we expected  the challenge? What if we knew  it would hurt, and we welcomed it? We wouldn’t be as thrown off by the struggle. We’d be ready for it. Anything worth doing in life is rarely easy. The easy road doesn’t teach us. It doesn’t force us to grow. It doesn’t make us better. So why chase it? Let’s stop seeking comfort and start choosing  the hard path. Not because we’re gluttons for punishment, but because that’s where growth lives. Struggle is the training ground. It’s where resilience is built. Strength, confidence, capability—they’re earned through effort, sweat, frustration, and persistence. We will fail. We will feel tested. Good. That’s where the transformation happens. If you want to be exceptional, don’t follow the crowd down the smooth road. Take the uphill climb. Whether you’re getting in shape, building a business, leading others, or simply trying to level up your life—it will be hard. Good. Do it anyway. The struggle is not the enemy. It’s the process. Embrace it. Keep going. Win through attrition.

Let’s be honest—between deadlines, back-to-back meetings, and your never-ending inbox, it’s easy to feel drained before the day is halfway through. What if we told you that the secret to powering through your busiest workdays isn’t another cup of coffee… but a barbell? At Axis Strength Training, we’ve seen firsthand how strength training isn’t just about building muscle—it’s a powerful tool for boosting your daily energy levels and mental stamina. Here’s how it works, and why you should consider making it a non-negotiable part of your weekly routine. 1. Strength Training Revs Up Your Metabolism Lifting weights increases your lean muscle mass, which in turn boosts your resting metabolic rate. That means your body burns more energy—even when you're sitting at your desk. A higher metabolism helps stabilize blood sugar levels and prevents the midday crashes that leave you feeling foggy and fatigued. 2. It Enhances Sleep Quality A productive workday starts with a good night’s sleep. Research shows that people who engage in regular resistance training fall asleep faster, sleep deeper, and wake up feeling more refreshed. Quality sleep leads to sharper focus, quicker thinking, and better problem-solving skills when you're tackling your to-do list. 3. Strength Training Reduces Stress and Mental Fatigue Training sessions are more than just physical workouts—they’re mental resets. Lifting weights stimulates the release of endorphins (your brain’s natural mood boosters), which can help combat stress and anxiety. A quick morning lift or lunchtime session at Axis can help you head into meetings with a clear mind and confident energy. 4. Improved Posture and Reduced Pain = More Comfort at Work Hours of sitting can lead to poor posture, back pain, and shoulder stiffness. A well-structured strength program targets your posterior chain (back, glutes, and hamstrings) and core, helping improve posture and prevent discomfort. When your body feels better, your energy isn’t spent just trying to stay comfortable. 5. Discipline in the Gym Translates to Productivity at Work Committing to a strength training routine builds discipline, resilience, and time-management skills—traits that transfer directly to your professional life. Showing up consistently for your workouts builds the mental muscle you need to stay focused and productive throughout your day. Axis Pro Tip: Start Small, Stay Consistent You don’t need to lift for hours every day to feel the energy-boosting benefits. Just 3–5 well-structured strength sessions per week can make a noticeable difference. At Axis Strength Training, our expert coaches tailor every session to your goals, schedule, and current fitness level—so you can train smart, not just hard. Strength training is more than a physical investment—it’s an energy strategy. If you’re constantly reaching for caffeine or crashing mid-afternoon, it might be time to rethink your routine. Step into the weight room, and step out with the energy you need to own your workday. Ready to recharge your body and sharpen your edge?  Come train with us at Axis Strength Training—where strength meets performance, and energy meets purpose. Book your Free “No Sweat” Consultation here: Contact | Axis Strength

At Axis Strength Training, courage  is one of our core values. We define it simply: "We act in spite of fear." Fear is a natural part of life. It shows up when we try something new, when we step outside our comfort zone, or when we commit to real change. But fear doesn't have to control us. At Axis, we believe that courage means acknowledging fear—and taking action anyway. Why do we emphasize courage? Because personal growth requires it . It takes courage to walk into a new gym for the first time. It takes courage to say, “I’m ready to make a change for a healthier life.” It takes courage to commit to that change even when those around you may not understand or support it. At Axis, we recognize the fear—but we choose to act. That’s how we grow. That’s how we build confidence. That’s how we become stronger—not just physically, but mentally and emotionally. And that’s how we keep going, slaying one dragon after another on the path to becoming the best version of ourselves. I am incredibly proud of our Axis Strength Training community. Every single member has faced fear—and moved forward in spite of it. That’s courage. Will you be the next to rise and act in defiance of your fears? We hope so—and we’re here to help. Whether or not you have support at home, you’ll find it here. You’ll be surrounded by a community of over 100 members and staff ready to encourage, guide, and inspire you every step of the way. Ready to take the first step? Book your Free “No Sweat” Consultation  and let’s talk about how we can help you build a healthier, more fulfilling life. 👉 Book your Free Intro here

I had a powerful conversation with one of our athletes yesterday that I think many of you can relate to. She came to me feeling frustrated, saying, “I’m only able to make it to the gym 6–8 times a month. I don’t feel like I’m getting enough out of it.” I completely understood where she was coming from. We often hear that optimal strength training happens 3–5 times a week—and that’s true. But life doesn’t always allow for perfect consistency, and that doesn’t mean your efforts don’t count. To help her visualize this, I pulled out a piece of paper and drew a horizontal line—this was the baseline , where no progress or regression happens. Then I drew a second line, just slightly above the baseline, running parallel to it. This represented her current training consistency—6 to 8 sessions a month. After that, I drew a third line, rising sharply upward. This one represented the ideal 3–5 workouts per week. I pointed out the gap between these two lines and asked, “Is this the gap you’re concerned about?” She nodded. Then I drew one more line—but this time, it dropped downward from the baseline. This line represented doing nothing— no training at all . I then showed her the gap between that downward-sloping line and the one representing her 6–8 sessions a month. “This is the gap I want you to focus on,” I told her. “This is the progress you’re making. You’re not where you want to be yet—but you’re a long way from where you’d be if you weren’t doing anything.” That moment really clicked for her—and I hope it clicks for you too. Yes, it’s ideal to train more consistently. But when life gets hectic, doing something  is far better than doing nothing. Strength training 6–8 times a month keeps you above baseline. It keeps your body and mind in the game. It keeps you from regressing. We also talked about how limited training time can be a perfect opportunity to double down on nutrition . When you can’t be as active as you’d like, dial in your diet. Nutrition becomes your biggest lever to keep moving toward your goals, even when you’re not in the gym as often. Here’s the big takeaway: Drop the all-or-nothing mentality.  Fitness is not black and white. Progress isn’t linear, and showing up—however often you can—is always better than standing still or going backward. Stay consistent in the ways you can , and give yourself credit for every bit of effort you’re putting in. It all adds up.

At some point, we all face a decision: make excuses or make progress. You can’t have both. Everyone can come up with reasons why they can’t prioritize their health—“I don’t have time,” “I have no support at home,” “I’m too tired,” “I work too much.” We’ve heard them all. But we’ve also seen something else—people with the same challenges choosing a different path. We've watched busy parents with full-time jobs and no outside support show up to the gym, prioritize their nutrition, and completely transform their lives. They didn’t have more time, energy, or help. They just made different choices. We all have the same 24 hours in a day. What matters is how we choose to use them. Yes, life is busy. Yes, it’s hard. No one gets fit and healthy by accident. But those who succeed don’t have fewer problems—they just refuse to let their problems become excuses. Ask yourself: Are you staying up late and skipping your workout, or are you going to bed early so you can show up for yourself in the morning? Are you telling yourself you can’t do this alone, or are you choosing to do it for you —no matter what? Excuses feel valid when we let our minds convince us they are. But if you truly want to reach your health and fitness goals, you’ll find the reasons to make it happen—even with a hectic job, a busy family, and limited support. At Axis Strength Training, we see people every day who live this mindset. They come in early or after long workdays. They juggle kids, careers, and responsibilities—and still show up. They’re not less busy than you or me. They’re just committed. They’ve decided to stop making excuses and start making progress. They’re not superheroes—they’re consistent. They choose workouts over the couch, whole foods over takeout, and long-term health over short-term comfort. They don’t wait for motivation—they build discipline. Here’s the truth: If something is important to you, you’ll find a way. If not, you’ll find an excuse. But you have the power to choose—every single day. We believe in your potential, and we’re here to support you. If you're ready to stop making excuses and start making real progress, book your free consultation today. Let’s talk about your goals and create a plan that works for you . Book your free consultation here: Contact | Axis Strength

At Axis Strength Training , we’re all about training smart—not just hard, that means recognizing when pain is talking to you and not just pushing through it. Shoulder pain is one of the most common complaints we see from clients who are otherwise strong and consistent in the gym. The good news? You don’t have to stop training—you just need to train differently, and address the root of the issue. Why Shoulders Hurt Your shoulder is an incredibly mobile joint—allowing for more range of motion than any other joint in the body. But that mobility comes at a cost: stability. When the shoulder muscles, rotator cuff, or scapular stabilizers get out of balance (or overloaded), pain and dysfunction often follow. Common culprits: Overhead pressing with poor scapular control Rounded posture from too much sitting or screen time Muscle imbalances between pushing and pulling movements Rotator cuff weakness or tight lats limiting proper overhead range Step One: Modify, Don’t Abandon Pain doesn’t mean stop—it means adjust. If you’re dealing with shoulder discomfort, try these strategies to keep training safely: ✅ Swap Overhead for Angled Presses Overhead pressing (like strict barbell presses or jerks) often aggravates shoulder pain. Try switching to: Landmine presses Incline dumbbell presses Push-ups with hands elevated on a bench These variations reduce stress on the shoulder joint while still allowing you to build upper-body strength. ✅ Focus on Horizontal Pulls Pulling exercises help reinforce postural muscles and scapular stability. Band pull-a-parts Face-pulls Ring rows Bent over rows Just avoid overextending or shrugging your shoulders at the top—keep the movement controlled and scapula-focused. ✅ Prioritize Range Over Load Don’t chase weight when your shoulder is giving you feedback. Use lighter weights and slow tempos, and work within pain-free ranges of motion. Use this time to improve quality, not just quantity. Step Two: Corrective Exercises That Actually Work Here are three go-to corrective moves we use at Axis to help restore function and reduce shoulder pain: 1. Scapular Wall Slides A great drill for scapular control and shoulder mobility. Scapular Wall Slides How to: Stand with your back against a wall, arms in a “goal post” position. Slide arms up overhead while keeping elbows and hands in contact with the wall. Control the movement and avoid compensating with your lower back. Focus on Pushing your lower back into the wall to avoid hyperextending. 3 sets of 10 reps 2. Banded External Rotations This strengthens the rotator cuff, a key shoulder stabilizer. Shoulder External Rotation with Band How to: Attach a light resistance band to a fixed point. With elbow tucked at 90 degrees, rotate your forearm away from your body. Keep movement smooth and controlled. 3 sets of 12–15 reps per side 3. Prone Y-T-I Raises Improves mid-back strength and scapular coordination. The BEST Posture Hack Ever! How to: Lie face down on the floor Extend your arms out into the Y position, keep arms and hands off the floor  and move through all 3 positions.  Y (diagonal overhead) T (straight out to the sides) I (arms are alongside your body, hands hover over your butt, palms up) 3 sets of 3-5 reps Stay in the Game Pain doesn’t have to sideline you. At Axis, we believe in training around pain, not through it—and using smart strategies to come back stronger. If shoulder discomfort is limiting your workouts, let one of our coaches help you adjust your programming and guide you through targeted correctives. Train hard. Train smart. Stay strong. Jason axisstrengthtraining.com

Think you lack discipline? That’s okay—because discipline isn’t something you're born with. It’s a skill, and like any other skill, it can be learned, practiced, and developed over time. At Axis Strength Training, discipline is one of our core values. We define it simply as: “We do what must be done, regardless of how we feel.” Discipline isn’t about willpower or motivation. It’s about action. And the good news is, you’ve already practiced it in your life—probably without even realizing it. Take brushing your teeth, for example. Do you always feel  like doing it? Probably not. But you do it anyway. That’s discipline. It likely started when your parents made you brush as a child, and now it’s just a part of your daily routine. The same principle applies to the gym. You don’t need to feel like training to show up—you just need to show up . Over time, the act of showing up becomes second nature. What started as discipline turns into habit. And that’s when the real transformation happens—when training isn’t something you have to force yourself to do, it’s just part of who you are. So how do you build discipline? Start small. Do something today that you don’t want  to do, but you know you should  do. Whether that’s getting in a workout, prepping your meals, or simply walking through the doors of the gym—do it anyway. Practice it daily. Because just like learning to ride a bike or read and write, discipline is a skill. And the more you practice, the stronger it gets. Jason Sweet axisstrengthtraining.com

At Axis Strength Training, one of the most powerful traditions we uphold each week is Bright Spots Friday . If you’ve been around our gym for a while, you’ve likely seen it: members sharing their personal wins, progress, and breakthroughs from the past seven days. Maybe it’s a new PR, finally stringing together a few unbroken pull-ups, better sleep, or simply showing up consistently. Whatever it is—big or small—it’s worth celebrating. But Bright Spots Friday is more than just a feel-good moment. It’s a cornerstone of our culture, and here’s why we do it—and why it matters to you , no matter where you are on your fitness journey. 1. Progress Isn’t Always a Straight Line Fitness journeys aren’t linear. There are plateaus, setbacks, tough weeks, and surprising leaps forward. When we take the time to look back and identify the “bright spots,” we start to see the bigger picture—that progress is always happening, even when it doesn’t feel obvious in the moment. Bright Spots Friday gives us a structured moment to pause and reflect. It reminds us: You’re further than you were last week, last month, last year. 2. Small Wins = Big Momentum We often think we need a major transformation to feel proud—like hitting a huge weight loss goal or finally getting that muscle-up. But it’s the smaller, consistent wins that build the foundation for lasting success. Recognizing these moments reinforces the behaviors that got us there. You packed your meals for the week? That’s a win. You added 5 pounds to your deadlift? Win. You showed up on a day you really  didn’t feel like it? Big win. Momentum builds when you acknowledge movement, no matter the size. 3. Celebration Fuels Motivation When we share our wins publicly, something powerful happens: we feel seen, supported, and validated. And when we see others doing the same? It inspires us. Bright Spots Friday isn’t just about you—it’s about all of us. It’s about building a gym culture where effort is recognized, vulnerability is celebrated, and progress is contagious. 4. It Builds Resilience and Gratitude Let’s face it—there will be weeks that feel tough. Maybe you missed a workout, or had a rough day at work, or your body just didn’t cooperate the way you wanted it to. But even in those weeks, Bright Spots Friday helps us search  for the positive. It’s a gratitude practice in disguise—one that keeps your mindset strong and your eyes on what is  working, rather than what’s not. How to Participate Every Friday, take a moment to think: - What’s one thing I’m proud of this week? - What’s something I did that moved me closer to my goals? - What felt easier, stronger, or better than before? Then, share it! Post in our member group, write it on the board, tell a coach, or simply say it out loud. You’ll be surprised how much power a few words of reflection can have. Bright Spots Friday  is more than a tradition—it’s a mindset. It’s about recognizing growth, fueling motivation, and connecting with a community that’s all striving for better. So don’t wait for the “big” milestones. Celebrate today’s win—whatever it looks like. Because every step forward counts.

I love what I do. Every day, I get to help people get fit, build resolve, develop healthy habits, and ultimately live better lives.  Looking back, I was fortunate to have many formative experiences growing up. One of the most impactful was learning to push myself physically through running, weightlifting, training hard, and striving for self-improvement. That journey began in high school, continued through my time in the Army, and stayed with me throughout my career as a firefighter. Over the years, I’ve learned not just about fitness, but about myself and the incredible power training has to transform every area of life. Fitness isn’t just about building muscle or shedding fat. At its core, it’s about building character . Training teaches us discipline, delayed gratification, consistency, and resolve. These traits are foundational, not just for success in the gym, but for success in life. Without them, we drift. With them, we can build anything meaningful, whether it’s a career, a business, strong relationships, or simply a healthier, more confident version of ourselves. I’m deeply grateful for the lessons I’ve learned through training and even more grateful for the opportunity to help others develop these same life-changing traits. Watching our members grow—not just physically, but mentally and emotionally, is one of the greatest rewards I could ask for. Confidence is built rep by rep. It starts with picking up a weight you didn’t think you could lift. Then it shows up outside the gym: launching a business, skiing with your kids, standing up for yourself. These aren’t just fitness milestones, they’re life milestones. At Axis Strength Training, we’re building more than strong bodies. We’re building a community of stronger, more confident, more resilient human beings. And I couldn’t be more proud to be a part of it. I’m honored to do this work, and I look forward to continuing to serve this community for years to come. Thank you.

If you’re serious about transforming the way you feel , act , and look , the first thing you need to understand is this: real change takes time . Nothing worthwhile happens overnight. Big, lasting transformations require patience, persistence, and a whole lot of effort. But let’s be clear—just because it takes time doesn’t mean you should wait  to get started. In fact, the opposite is true. You need to start now and take massive action  toward your goals. What I’m saying is that meaningful, lasting change doesn’t come from shortcuts. Quick fixes might give you temporary results, but they don’t stick. Why? Because they skip over the fundamentals—the very things that build  lasting success. They don’t teach you the power of delayed gratification . They don’t instill discipline . They don’t develop the habit of consistent, hard work . And those are the traits that lead to true transformation. Those are what shape your success—not just in fitness, but in every area of your life. No surgery, pill, or injection can teach you that. Real growth—the kind that changes who you are from the inside out— takes time . But here’s the best part: as you build discipline, patience, and consistency through your fitness journey, you’ll find these traits start showing up in other parts of your life too. You’ll have a stronger grip on your finances. You’ll become more dependable in your relationships. You’ll start living with more intention, more purpose. The easy path? It’s short-lived. The hard path? That’s where lasting change lives. It’s not just about getting results. It’s about becoming the kind of person  who knows how to earn those results—and keep them. So, forget the shortcuts. Do what most people won’t. Learn the skills that truly matter: delayed gratification, discipline, and the power of consistency. Start now. Take massive action. And commit to the long game. Your transformation is waiting—but only if you’re willing to do the work.

At Axis Strength Training, we hear it all the time: “I really want to train, but I’m just too busy.” Whether you're juggling a demanding job, raising a family, or just trying to keep your head above water, strength training might seem like the first thing to drop from your schedule. But here's the truth: you're not too busy—you just need a smarter plan. Why Strength Training Deserves a Spot on Your Calendar Let’s start with this: strength training doesn’t just build muscle—it builds resilience. Regular training can boost your energy, sharpen your focus, improve sleep, and protect your body from injury. In other words, it makes everything else in life easier. That’s not a luxury; that’s a necessity. And no, you don’t need to spend hours in the gym every day. Even 3 focused sessions a week can produce real, lasting results. 5 Ways to Make Time for Strength Training (No Matter Your Schedule) 1. Treat It Like a Non-Negotiable Appointment. If you wouldn’t cancel a meeting with your boss or skip your kid’s game, don’t cancel on yourself. Block time on your calendar and honor it. Early mornings, lunch breaks, or right after work—whatever works for you, lock it in. 2. Keep It Efficient. You don’t need a 90-minute workout to see progress. At Axis, our programs are designed to be efficient and effective. With proper programming, 45 minutes of focused training can outperform a meandering hour and a half. Quality over quantity always wins. 3. Stack It With Existing Habits. Already have a morning routine? Add strength work right after. Pick up your kids from school? Stop by the gym on your way. Pairing training with existing habits increases your chances of sticking with it. 4. Use a Coach to Maximize Time. Wasting time figuring out what to do? That’s what our coaches are for. Personalized programming removes the guesswork and helps you make the most of every session. When time is tight, guidance and structure matter more than ever. 5. Reframe It as Self-Care, Not a Chore. This isn’t about aesthetics—it’s about energy, longevity, and confidence. When you start viewing strength training as a gift you give yourself, not a burden, it becomes easier to prioritize. Start Small, Stay Consistent You don’t need to overhaul your life overnight. Start with 3 sessions per week. Build momentum. Let the results fuel your motivation. Busy isn’t a barrier—it’s a reality. But with the right mindset and the right approach, it’s a reality you can train through. Want Help Getting Started? At Axis Strength Training, we specialize in building custom programs that fit your life—not the other way around. Book a free consultation and let’s make time work for you. 👉 Contact | Axis Strength

Why do we keep training? Why do we continue running, lifting, and pushing our bodies when life could easily pull us toward comfort and ease? It all comes down to our WHY. At 48 years young, my why has changed. I train now because I can . I train because I want  to keep doing it for a long, long time. I train because it simply feels good — better than anything else. When I move, lift, and run, I feel energized, strong, and alive. When I don’t, I feel sluggish and off-balance. Movement has become my medicine. Strength training, running, and simply getting the body moving aren’t just physical activities — they’re investments in how we feel, how we live, and how long we thrive. Exercise boosts our mood, sharpens our energy, enhances our health, and extends our lifespan. I move now not just for today, but so that I can continue to move well decades from now. I refuse to become the sedentary old man who can no longer hike through the woods, cast a line on a quiet lake, or chase memories with his family because he let his body fall apart. I want to lead the way for my family. I want to show them — by my example — that strength, health, and vitality are possible at every age. Life doesn’t end at 40. In fact, I believe it’s just getting started. Forget the old story that "it’s all downhill after 40." That’s absolute BS. If anything, we’re smarter, more resilient, and more grateful now than we ever were in our 20s.We have countless incredible years ahead — if we choose to invest in ourselves today. I don’t have grandkids yet, but when I do, you can bet they’ll see their grandfather leading the charge on hiking trails, hunting trips, and outdoor adventures. I can’t wait to show them what’s possible at 70, at 80 — just like I’m showing what’s possible at 40 and 50 right now. Whatever your WHY is — find it. Hold onto it. Let it fuel you. Use it to stay focused on the work you put in today, so you can reap the rewards for decades to come. You — and your health — are the greatest investment you’ll ever make. Start today. Stay strong for life. Ready to Start Your Journey? Book your FREE “NO Sweat” Intro here:  Contact | Axis Strength At Axis Strength Training, we believe it’s never too late to get stronger, move better, and live a fuller life. Whether you’re just getting started or looking to reach the next level, we’re here to guide you every step of the way. Find your WHY — and let’s build a future you can be proud of. Come train with us. Invest in yourself. Your best years are still ahead.